Simon Community Northern Ireland

March 11, 2011

In January 2011 we launched a major outdoor advertising campaign for the Simon Community Northern Ireland. YBR developed the communications strategy and produced the billboard advertisements which tackle homelessness in Northern Ireland with a positive message, that says ‘Thanks to the Simon Community people don’t have to sleep on the streets or on friends sofas’. This campaign is presently running on 300 billboard sites across Northern Ireland.

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